As a professional photographer I hold myself and my work to very high standards, these standards help me to continually produce work that is consistently high in quality and which produces excellent final images.
Having professional grade photography promotes a professional service from your business to your customers. The imagery you use throughout your marketing, website, printed advertising and across your business is an indication to customers of what to expect from you. High end professional photography sells period.
Understanding how to light the subject or product, capture the angle that help promote the best in your product and post process them to a highly polished finished standard really does improve your chances of selling your services and products to your customers. Would you hire a builder who leaves bricks missing out of your extension? I didn’t think so, so why would you not choose to use a professional photographer to sell your business to your clients?